World sake day

Japanese sake served in ceramic bakeware

World sake day or "Nihonshu no Hi" is a significant day on the Japanese calendar

The celebrations are held annually on 1 October as the beginning of the 10th month signifies sake's 'New Year's Day.' This tradition started in 1978 and has become a day that Japanese people look forward to because it not only recognises [sake](https://www.japancentre.com/en/categories/905-sake-and-alcohol "Sake") and its contributions to Japanese culture, but commemorates its history and numerous skilled brewers. World sake day was declared and recognised by the Japan Sake Brewers Association. Sake originated 2,000 years ago and used to be drunk by people with high status including emperors, shoguns, nobility and foreign guests. Find out all about the different types of sake below.

Standard sake

Standard sake is a comparatively expensive, everyday variety of sake. It is brewed using modern, quicker fermentation methods. Distilled alcohol is added after fermentation for a clearer, cleaner flavour. Standard sake is the most versatile of all the sake varieties as it can be enjoyed on any occasion, served warm, cold, on its own or with a main course.

Honjozo

Honjozo is a higher quality than standard sake and is made with rice polished to between 60-70% of its original size. Brewed alcohol is added after fermentation for a cleaner, more delicate flavour.

Junmai

Junmai is of a similar quality to honjozo sake. No distilled alcohol is added to junmai, so its flavours are fuller and more mellow.

Tokubetsu junmai and tokubetsu honjozo

Tokubetsu is a Japanese word meaning 'special', and it can apply to both honjozo sake and Junmai sake varieties. Tokubetsu sake is of a higher quality than other Junmai and honjozo sakes. Tokubetsu sake uses higher quality rice and is polished to 60% or less of its original size. Brewed alcohol is then added after fermentation for tokubetsu honjozo, or left out for tokubetsu junmai.

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Ginjo

Ginjo is the second highest sake grade. It is made using slower, older brewing methods and rice polished to at least 60% of its original size. Brewed alcohol is then either left out for junmai ginjo, or added for regular ginjo.

Daiginjo

The highest quality of sake available. Daiginjo is brewed with rice polished to less than 50%, with brewed alcohol left out for junmai daiginjo, or added for regular daiginjo.

If you’d like to expand your sake knowledge, take a look at our sake blogs to find out about the different types of sake, the history of sake and how to drink it.

What is sake and how is it made?

Read all about sake in Part 1 of our sake series, including an introduction to sake, the history of sake and about how it originated almost 2,000 years ago and the method of how it is made.

Choosing your sake

Whether you’re a sake connoisseur or a complete beginner, let the Japan Centre be your guide to the rich world of sake. Part 2: choosing your sake will guide you through the different types of sake, from basic to premium, with recommendations for all tastes and budgets from Japan Centre’s sake sommelier.

Enjoying sake with food

Japan Centre’s sake sommelier is on hand to guide you in the right direction for your first sake food pairing experience, bringing you suggestions for various courses and recommended sakes to pair these with.

Discover handpicked sake at Japan Centre

We are pleased to have our in-house sake sommelier team to source all the finest sake brands from Japan. They have selected some of the best sakes, from the finest breweries to be imported directly from Japan, creating one of the largest ranges of sake in the UK. Explore some of our best selling sake brands below.

Kuheiji

Praised for closely overseeing their sake end to end, from cultivating the finest sake rice to ensuring its highest quality once bottled and shipped, Kuheiji is a well-established sake brewery based in Aichi Prefecture, Japan.

Gekkeikan

Since their first brewery was established in 1637, Gekkeikan has been dedicated to providing great-tasting sake to an extensive market. They are now one of the most well-known sake brewers worldwide. Gekkeikan’s first brewery was set up in Fushimi, Kyoto; a convenient location with access to high quality water perfect for sake brewing.

Nihon Sakari

‘Even more delicious, even more beautiful.’ Nihon Sakari believes their sake can deliver happiness to the customers. Nihon Sakari is commited to provide better quality of sake. They have been applying the Tamba-Toji skill (master sake brewers) together with the latest in brewing technology, aiming to provide natural yet delicious sake. In 1931, their sake was chosen as a purveyor of sake for the Imperial Household. Today, Nihon Sakari’s ‘Souhana’ sake is regularly served at the Imperial Household.

Join us to celebrate world sake day at Japan Centre

Covering sake promotions, sake tasting events, restaurant promotions, find out where and when to celebrate with us.

World sake day online promotion

Up to 20% off sake sale

Covering sake from sake giant [Gekkeikan](https://www.japancentre.com/en/maker/653-gekkeikan "Gekkeikan"), leading sake brand [Nihon Sakari ](https://www.japancentre.com/en/maker/1543-nihon-sakari "Nihon Sakari")and more artisan sake brands, celebrate world sake day with our handpicked sake. Hurry, offer ends Sunday 9 October 11:59pm BST.

[Shop now](/en/categories/11484-world-sake-day-up-to-20-off "World Sake Day Sale")

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Events and restaurant offers

Join us at [Japan Centre Leicester Square](https://www.japancentre.com/en/locations/japan-centre-leicester-square "Japan Centre Leicester Square"), [Ichiba Westfield London](https://www.japancentre.com/en/locations/japan-centre-ichiba "Japan Centre Ichiba") for free sake tasting events. Plus exclusive restaurants offers to enjoy sake at [Ramen Yokocho](https://ramenyokocho.com "Ramen Yokocho") and [Shoryu Ramen](https://www.shoryuramen.com/ "Shoryu Ramen")!

[Read more](/en/campaign/world-sake-day-2022 "World sake day events and offers")

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  • Japanese festivals
  • Sake
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