In short: We must have a valid reason to use your data. One of the reasons we need to collect your personal data is that it is necessary for us to perform our contract with you. Another reason is the fact that we have a legitimate interest that justifies the processing, or that we have a legal obligation to process the data. In all other cases, we will process your personal data because we have your consent.
In detail:
5.1 For processing activities, we require your prior consent:
You will always be prompted to take clear, affirmative action so that we can ensure that you agree with the processing of your personal data. This action may, for example, take the form of a checkbox or a link that you can click on. For example, we will ask for your consent when you subscribe to our newsletter.
Before obtaining your consent, we will systematically inform you of the purposes of the processing, and you can choose to consent to certain uses that we will make of your data and to refuse others.
If you have given us your consent, you may always change your mind, and withdraw your consent at any time and easily; all you need to do is to send us an email at the following address enquiry@japancentre.com or click on the "unsubscribe link" at the bottom of our marketing e-mail communications.
If you refuse to give us your consent, or decide to withdraw it, you will not suffer any negative consequences and will be able to continue to use the rest of our service, however some functionality or features may be limited.
If you have given us your consent, and the processing we carry out on your personal data changes significantly, we will collect your consent again.
5.2 Processing operations on the basis of a contract that we have with you:
Certain processing of your personal data is necessary so that we can perform the service you have asked us to perform.
We also use this justification if you ask us to take certain actions even before we enter into a contract with you (for example, you want to know if we deliver our products to your country of residence).
We justify our processing on our contract with you to process all the personal data that is necessary to ship your products, to respond to any queries you may have, and to prepare your customs documents for product exportations where applicable.
5.3 Processing operations that are necessary to meet our legitimate interests:
Legitimate interest is a set of commercial or business reasons that justify that we process personal data about you.
Our legitimate interests are to comply with our obligations of detection of fraudulent payments and ensuring network and information security.
We will use legitimate interest only when we have carried out an assessment on the impact that this processing may have on you, and concluded that the processing does not unduly infringe your rights and freedoms. For example, we do not use this justification if we process sensitive data, or when the processing would be unexpected for you, or if we consider it to be too intrusive.
5.4 Processing operations that are necessary to meet our legal obligations:
Like many companies that sell restricted products such as alcohol, we are subject to a number of regulations which require us to collect data about you. These regulations are for example the UK Licensing Act of 2003.